Does your company need its own Google Action, a Google Action for your product information or a Google Action for your services? The answer is YES! If you want the user, the potential customer or interested party to receive the information they need about your company or product from language assistants.

If you look at the smartphone or appstore world, it becomes clear that the apps are created because you want to bring certain functionalities, products, features, e-commerce, information options closer to the users or make them available. The Google Actions, Alexa Skill or Samsung Bixby Capsule have exactly the same functions.

Google Action for Products, Google Action for Services, or a Google Action for Voice Commerce.

Voice Assistants can be classified as a new Media Genre, Media Type, Point of Information (POI), Point of Sales (POS) and Point of Dialog. With your own Google Action, you make a conscious decision to:

  • Dialog option via Google Assistant.
  • Voice Assistants as a part of Point of Information (POI) Strategy.
  • Voice Assistants as part of the Point of Sales (POS) activites.
  • Having your own Google Action gives you many advantages.
  • Customer-oriented communication with the help of language assistants such as Google Assistant.

For this you need your own Google Action.

Without their own Google Action or Google Assistant Actions, i.e. without the extended functionalities, language assistants such as Google Assistant, Alexa and Samsung Bixby will not be able to automatically provide the user with product information or information on offers. However, the language assistants like Google Assistant can easily find out the information about a Google Action and provide users with the information directly about your Google Action. These are the advantages of Google Action, Alexa Skill or Samsung Bixby Capsule.

If you are fundamentally considering whether your own Google Action is the right way for you or if you are looking for a use case for a Google Action, please do not hesitate to contact us.

We have various in-house products/templates that can be used 1:1 without any need for technical know-how. Feel free to check out our products under the World of Voice menu tab on our website. We help you with Google Action consulting, Google Action concepts and Google Action development. Of course, we also take care of the Google Action certification. Together with the blueShepherd partners we also offer a successful Google Action promotion. We also offer Google Action Optimization.

If you want to know more about voice assistants like Alexa, Google Assistant, please visit the blueShepherd voice assistants FAQ page

We offer Seminars and Workshop on the topic of Voice Assistants. Voice Assistant Webinar on Demand is also possible with “Pay what you want” option. Information and know-how expansion has never been so customer-friendly. Seize the opportunity and contact us for a Voice Assistant seminar, webinar or workshop on your premises. Feel free to visit the blueShepherd site for training courses and seminars.

If you want to know more about language assistants, visit at The site is a site from blueShepherd about Voice Assistants.

If you are looking for a competent agency for the development of Google Actions that is passionate about the topic, observes, develops and thinks from a target group perspective, please do not hesitate to contact us. We will help you with your desired Google Action concept, Google Action development and advice on all aspects of Google Action for your company, Google Action for products, Google Action for services or a Google Action for voice commerce.


  • Achieve flexibility: Build multiple solutions using Google Action for your business and/or home.
  • Voice commands: You can control smart devices in your company with your own voice commands. We are happy to help you with ideas and concepts for an individual Google Action.
  • Voice Commerce with a Google Action: Google Assistant offers impressive e-commerce experiences with WOW effect. We help you for 100% voice commerce solution with your own Google Actions.
  • Gaming: Voice games are loved by users. We’re happy to help if you want a game, quiz, etc. as Google Action.
  • User intentions: Google Actions can fulfill all kinds of intentions imaginable. You may want to post a Google Action for informational purposes. A Google Action will certainly help here if you want the user to learn about your services, your offer, your products and your company through Google Assistant.
  • Sell Products: Google Assistant Action’s in-action purchase feature allows you to sell premium products. If you want to have a Google Action with Product Subscription feature, that’s entirely possible.
  • Competition: Gain a competitive advantage in the marketplace. With your own Google Action you are one step ahead and when the users have become more and more accustomed to their Google Action, it will be difficult for your competitors to get into a User Relevant Set with their own Google Action.
  • Automation: Automate tedious or manually labor-intensive processes. A Google Action can execute various commands and you could also use a Google Action to control third-party devices.
  • Accessibility: Make your organization’s accessible functionality available to end users.

Feel free to ask us about Google Assistant Actions for your business.

blueShepherd……your agency in Hamburg for Google Actions consulting, Google Assistant Actions development, Google Assistant Actions programming, Google Assistant Actions promotion, voice search optimization and Voice User Interface (VUI) products! If you are interested, please send us an e-mail or call us at +49 176 2711 4673.