What is Search Engine Marketing (SEM)?

In simple terms, search engine marketing aims to provide the searcher with the most relevant results (online business or service results) based on their query.
Search engine marketing is an essential tool for any business looking to maximize their online presence and differentiate themselves from the competition. With a mixture of paid and unpaid search marketing, blueShepherd can help you to optimally promote your website and eCommerce shops with these pull marketing measures. Search engine marketing falls into two categories. SEO (Search Engine Optimization/ Search Engine Optimization) and SEA (Search Engine Advertising/ Search Engine Advertising).

For SEA we offer three services:

  • SEA-Audit
  • SEA-Consulting
  • SEA-Campaign Management

Are your SEA campaigns not performing according to your expectations and goals? Would you like an independent opinion on the layout and structure? Or would you like to identify unused potential?
In this case, a SEA audit is the right thing for you. During a SEA audit, we take a close look at your SEA campaigns. We review and scrutinize campaign settings, ad group structure, keywords, ads and extensions. We identify weak points and point out optimization possibilities.
As a result of the SEA audit, we give you clear recommendations on how to improve campaign performance and quality scores. We would be happy to present the results to you personally in a workshop.
With a blueShepherd SEA audit, you can increase the performance and quality of your existing SEA campaigns.

Our services:

  • Analysis of the campaign structure
  • Review campaign settings
  • Checking keywords for relevance, ranks, keyword match types, and quality scores
  • Reviewing ad copy and ad improvements
  • Check landing pages for relevance and accessibility
  • Analysis of the relevant KPIs and their history
  • Identify weaknesses and optimization opportunities
  • Presentation of the exam results in a workshop/ video call.


Do you operationally control your SEA campaign internally? Do you need new optimization ideas? Almost every SEA campaign has untapped potential. With blueShepherd’s SEA consulting, you identify the potential and significantly increase your performance.
Based on your campaign goals, we continuously analyze your SEA campaigns in terms of goal achievement, quality and performance and point out potential for optimization. The operational implementation is entirely up to you.
In particular, companies with internal SEA know-how benefit from the advice and exchange with us.

Our services:

  • Selection of suitable advertising platforms
  • Definition and analysis of the relevant key performance indicators (KPIs)
  • Analysis of the SEA campaigns in terms of performance and quality
  • Identification of optimization potential
  • Review and recommend new functions and features
  • Analysis of conversion tracking
  • Evaluation of trends and developments in terms of relevance and benefits

SEA campaign management

Would you like to put the operational management of your SEA campaigns in the hands of experts? Then you are at the right place with blueShepherd! Whether branding or performance, lead generation or sales maximization: We manage our customers’ SEA campaigns, nationally and internationally, on a daily basis and follow every detail.

From the development of the SEA strategy to the definition of the relevant KPIs to operational SEA campaign filtering to evaluation and optimization: blueShepherd always acts at the highest quality level.

blueShepherd supports you in the professional management of your SEA campaigns. In all search engines, in all target markets and in all languages. Worldwide.

blueShepherd……your agency in Hamburg for Google shopping ads, SEM, Amazon SEO and Amazon PPC! If you are interested, please send us an e-mail or call us at +49 176 2711 4673.