Success through consistent voice search optimization

Don’t want to miss the future? Be part of the next Big Thing, Voice Search!
We accompany you on new paths and design new SEO strategies and processes with you so that your website or online shop is also at the top of the list when it comes to voice search SEO/voice search optimization.

By 2020, every second search will be voice-based. Changing mobile search behavior is also having an impact on search engine optimization (SEO) for voice searches. It is time to adapt your own SEO measures to voice search so as not to get lost in the crowd.

What are the differences between Voice Search and Text Search?

In contrast to text-based searches, where short keywords (“short head”) are used for the most part, voice searches are based on complete sentences (“long tail”). Since language assistants communicate in the same way as with another person, users primarily ask complete questions that usually begin with who, where, how, what, etc.

When designing websites, care should be taken to ensure that direct answers can be provided to specific questions. The answers should therefore be formulated in such a way that they can be read out by digital language assistants. It is important to adapt to the language style of the user, because a natural language style has a positive effect on the user experience.

To make it as easy as possible for the search engines, schema markups should also be used, which “explain” the content of the website to the search engines.

In order to meet the questions of the users, so-called “FAQs” are also available, which answer “who-how-what questions” directly. This makes it possible to provide many questions that are often asked bundled on one page and it increases the chances of being recognized and read out as the most relevant result by language assistants in language-based search queries.

Adjust SEO strategies for voice search now

We advise you in detail on how to make your website or eCommerce shop fit for voice-controlled search queries. Optimize your websites with us and be ready for the future with voice search.

Would you like to optimize your SEO measures for voice search?

We would be happy to advise you and help you with a voice search SEO strategy for your website.

Also try BSRE, the voice search module for your website, which also allows your visitors to search your website using voice commands.