Google Ads Assets
Google Ads, previously known as Google Search Engine Advertising or Search Engine Marketing (SEM), has become the go-to platform for companies to advertise their products and services online. As a result, businesses need to keep up with the constantly evolving Google SEM strategy to make the most of their Google Ads campaigns. One of the essential components of Google Ads is the use of Google Ads Assets, formerly known as Extensions. In this blog post, we will discuss what Google Ads Assets are, how and where to use them, and their advantages.
What are Google Ads Assets?
Google Ads Assets refer to additional information that can be added to your Google Ads campaigns. These assets provide more details about your business and help potential customers to learn more about the products or services you offer. There are various types of Google Ads Assets, including:
- Sitelink Extensions: These provide additional links to specific pages on your website, enabling potential customers to navigate through your site easily.
- Callout Extensions: These allow you to add additional text to your ads, highlighting your unique selling points.
- Structured Snippet Extensions: These provide a more detailed description of your products or services by adding a specific header and a list of features or benefits.
- Call Extensions: These add a clickable phone number to your ad, allowing potential customers to call your business directly.
- Message Extensions: These add a clickable message button to your ad, allowing potential customers to send a text message to your business.
- Location Extensions: These provide information about your business location, including address, phone number, and operating hours.
How to Use Google Ads Assets?
Google Ads Assets can be added to your campaigns during the ad creation process. You can choose which assets to include based on your business goals and the type of campaign you are running. Google Ads Assets can be added to both search and display campaigns, and they are available for both desktop and mobile devices.
Advantages of Using Google Ads Assets
Using Google Ads Assets can help improve the performance of your Google Ads campaigns in several ways, including:
- Increased visibility: By providing additional information about your business, Google Ads Assets can help increase the visibility of your ads and attract more potential customers.
- Improved click-through rates: Google Ads Assets can help improve the click-through rates of your ads by providing more information to potential customers and enabling them to make informed decisions.
- Better user experience: Google Ads Assets can help improve the user experience by providing a more detailed description of your products or services, making it easier for potential customers to decide whether to engage with your business.
In conclusion, Google Ads Assets are a crucial component of any Google Ads campaign. By providing additional information about your business, Google Ads Assets can help improve the performance of your campaigns and attract more potential customers. As a reliable SEM Agency, Google SEM Agency, or Google Ads Agency can help you to create and optimize your Google Ads campaigns by utilizing Google Ads Assets.