Analytics Tracking

Analytics Tracking

Analytics Tracking

(Analytics) Data tracking describes the process of collecting specific data points (tracking points) to better understand customer behavior and make data-driven business decisions. For optimal tracking, it is important to create a granular tracking plan and then evaluate the tracking in a coordinated manner.

As blueShepherd, we support you from the initial tracking overview, through the implementation of tracking, to the analysis of the resulting data collections. The collected insights from the (user) data help with campaign optimization and more efficient user targeting via remarketing measures.

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